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Monthly Archives June 2004

I read a book a few years ago that really changed my outlook on advertising and branding. It is an absolutely amazing book. If you spend just one dime on advertising, you absolutely have to read this book.I'd like to share one of the stories in it though, as a lesson on customer perception and how to look at things…

This idea is one that I came up with years ago, but only recently was I reminded of it.Start a service for apartment dwellers. For $10 a month (or whatever you can get), the apartment dweller can just leave their garbage outside their door and you'll come around and pick it up for them and take it to the apartment…

I touched on this at the bottom of my last post. I recently came across a nifty product. It's a spray that you can use to coat your license plate and from that point on, your license plate will be 95% immune from being pictured by those cameras they have now at stop lights.So, of course, this got me to…

As you may know, my main business is a collectible manufacturing company. We sell our collectibles through stores across the country.We moved our manufacturing facilities to a new location last year in preparation to sell our collectibles through our own storefront. Well, it didn't do as well as I had anticipated.So, I've decided to add another component to the mix.…

I'm not sure if you're interested in the wireless world like I am. It's an avid hobby of mine, since I was a kid really. (See my Wi-Fi post on June 7th.) It's really getting to be exciting, however.There are two technologies that are going to take the wireless world into a whole different realm.They are Ultra Wideband and WiMax.…

Okay, so I'm doing a little sucking up. My good friend (whom I've never met, talked with or even communicated with in any way... yet) has made it known that he will be giving away a Gmail account, randomly. His requirement is that we post in our blogs something about him. Then he'll choose someone from that group.So, here goes...…

Among the 1,352 things that I've done in my life for money, selling beds happens to be one of them.I actually didn't do it for very long because I felt so dirty after work each day, I was tired of taking so many showers.And you thought used car salespeople play games with their customers. They have nothing on bed salespeople.(NOTE:…

I did some panhandling today as mentioned in a previous post. I sent a press release out via PRWeb.com and sent it via email to some of the business editors of the Oregonian (our local paper.)A reporter called me today and did a phone interview and said she was going to pitch it to her editor and see where it…

There may be someone doing this somewhere in the US, I don't know. But I've not seen it if there is.Why not create a cinema experience for the well-to-do? Build a one screen theater (or renovate one of the old downtown style theaters), put luxurious leather, reclining seats in it that are spaced nicely so you're not sharing elbow room…

There are a lot of industries that will be going by the wayside in the next 10 years because of technology.Professional photography studios is one of them. Or at least, studios that charge you for each picture and retain the copyright to the picture in perpetuity.We recently had our annual family portraits done at JC Penney, like every year. But…

I strive to be very honest and up front in my blog. There are many things that people go through in life that they'd just as soon not let ANYONE know about, let alone put it on the internet via a blog.But I've always wanted this blog to be a transparent (as possible) lens through which people can see the…

What's the first thing you do when someone leaves you a post-it on your desk? Read it, right? What if you came home and saw a post-it stuck to your door? What would you think? You'd probably think someone you knew stopped by and left you a note, right?So why not use post-it notes to advertise your business?I've come up…

This was a fortuitous find because I was just thinking I wanted to blog my thoughts on selling things that cater to people that need to have something better than the average folks.Then this came along over at Gizmodo. Can you believe someone would pay $500 for a power cord for their computer?I do. People who have some money to…

If you maintain a blog, take pride in your blogroll. The links you provide to other sites for your visitors should be protected and maintained like they were valuable China plateware in a shop full of rampaging bulls.When people visit your blog, you start with pretty much no trust. The first thing they notice is the overall design. If it's…

I had heard this one before, but while reading The Entrepreneurial Mind I was reminded of it and I thought it was worth repeating here:President Reagan was once asked the difference between a big business and a small business. He said that a big business is what a small business wants to become if the government would just get out…

I was in the USAF for 12 years and worked as an electronic intelligence analyst. Which meant I analyzed electromagnetic energy for its intelligence value. (The official, unclassified, job description.)Before that, going back to around 1977 or so, I have been fascinated with any antenna I could find or see. We lived out in the country too far from civilization…

So many eulogies and tributes can be found everywhere you look on the internet right now. He deserves all of them. But I want to zero in on a lesson Reagan taught our nation's entrepreneurs.Before I go into that lesson, however, I'd like to say something about this great man. I came "of age" during President Reagan's terms in office.…

I've decided to rebrand this blog under my own name instead of Biz Ideas. My direction for this blog is to document my successes as an entrepreneur as well as continue to share ideas that I come up with that I just don't have time to implement.My overriding goal is to create content that will educate and motivate others to…

If you consider yourself an entrepreneur, I KNOW you are reading books that are designed to improve your entrepreneurial mindset.Right?The entrepreneurial talent I'm going to touch on today is marketing.Read Free Prize Inside by Seth Godin.Don't pass go, do not collect $200... don't go to jail first... just go buy this book.Seth is pretty much a master at self-promotion and…

I was meandering along in a salvage/thrift store last month and came across an end-cap stacked high with stencils. There were about 65 stencil images inside an 8.5" b 11" envelope. They had hundreds of these envelopes. They were going for .50 cents each (for an envelope of 65 stencils.)Now, MOST people would just look at that and say to…

So, you have this nifty new website and you're raring to go and start making some moolah. Great. I'm sure you've done all the things you need to in order to get traffic, right? (Biggest reason for failure... bar none.)So, let's assume you have people coming. Should you put audio on your site?I'll answer that without fanfare...If it's purposeful. Don't…

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