I think I’ve touched on this before, but not this particular idea.
Why not take an ad out in your local paper or even go door to door (”we’re in the neighborhood” kind of thing) and advertise your services to set up a computer backup system for people so they won’t lose any of their data if their computer goes down? You would be absolutely AMAZED to know how many people do not have their computers backed up. Almost every single house you go to is a potential customer.
Take a cool looking hard drive with you when you go door to door. Use this one. It’s very cool looking and if you happen to get a Mac household, you’re a shoe in. Tell them you’ll set up the hard drive and ensure their data is being backed up every night at 2am (or whatever time they want) and they’ll never have to worry about it again. Their data will always be backed up.
The hard drive comes with backup software so you can just install it, tell it what to backup and you’re done. Tell them they can get it done now for $250 (which includes the hard drive and backup software and your services to set it up) or if they want to schedule another time, it’ll be $275. You can use that price difference to close the deal. After some talking, etc… just say, “You know, I’ve got some other installs in this area on that date, so I’ll do it for the $250 if you can commit to X date.”
You get the drift. The drive cost you $200 and you just made $50 for maybe 20 minutes of work, if that.
Be sure to choose neighborhoods that might have $250 to spend on backup solutions and it would be a very good idea to take credit cards for your payment.
Carrying the actual hard drive with you will give the customer something to lust after. When you get to the door, hand it to them as soon as they open the door and have them hold it while you talk. It keeps the door open and gives them something to start desiring. Add in your sweet talking about how they absolutely NEED to backup all those MP3 files, pictures, word documents, emails… etc. They know they’ve been putting it off and so many will just say, “Yeah, okay… I need to get this done and I’m never going to do it if I wait for myself to do it.”
Congrats. You are now a career backup technician. Of course, now that you have a relationship with them, give them your card and tell them what other services you do or partner with a tech in the area to give their card to them for a share of the profits in the future… or something like that.