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Gotta love that title, hey? 🙂

I was driving home today and saw something that I just LOVED. It was a Jiffy Lube implementing guerilla marketing tactics. I was so tickled I almost went in to try to talk to the franchise owner, if he/she were there, to congratulate them.

They had an employee out on the major street (the store itself is about a half block OFF the street, so it wasn’t like he was in front of their store) holding a sign that said something to the effect of:

We Have an Empty Bay
Premium Oil Change
Only $20
BUT ONLY RIGHT NOW!

It was something like that. In other words, instead of having 5 guys sitting around talking about last night’s episode of Paris Hilton’s show, Simple Life, the owner or manager had someone out drumming up business.

I don’t know about you, but a $20 oil change and one that I don’t have to wait in line for, is hard deal to beat. I just had an oil change a few days ago, or it would have been me filling that empty bay.

This brings up a good business lesson. Although you never want to cheapen the value of your product or service, you can create revenue where it would never have been if you’re not afraid to think outside the box. In this case, the bay is empty and there’s NO money coming in and $10 an hour (x however many employees were on at the moment) going out. It seems to me that $20 is better than $0. You multiply that by however many times the bay is empty… that adds up. Let’s say the bay(s) go empty 5 times a day (probably a lot more) and you have 2 bays. If you go out and get that sign up and immediately get 2 people to fill those bays, 5 times a day… that’s roughly $4K to $5K a month in added revenue that would have been non-existent had you let your employees sit around and talk about Paris Hilton.

Heck, for that matter, you could have your idle employees calling local businesses when they’re not busy and offering the employees discount oil changes if they’d book their oil changes to be done during your known slow periods.

How can you apply this proactive way to maximize the utlization of your product or service in your business? Or in your company if you are one of those readers still working for someone else? Hmmm…..

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