Amazon – Secret Tunnels AND Secret Discounts
I just read over at Greedy Girl that Amazon is giving unadvertised discounts to their customers who they know (by way of cookies) are using their new search engine, A9, on a regular basis. It’s not much, but it’s enough to make people start talking about it, which, in turn, drives more traffic to their search engine. In my opinion, this is a good way to pay for traffic without having to pay cash. Great idea, Jeff (Bezos). Great idea.
People have been predicting his company’s demise since Amazon started. He’s still going strong. Of course, if his secret shipping tunnels plan turns out to be true, Amazon will be the first trillion dollar company. (It’ll even surpass Walmart by leaps and bounds.) Think of the possiblities. They could become not only the biggest retailer on planet earth, but the biggest transporter of goods and put at least one of the other carriers out of business if not more than one.
Read my site blurb above. In it, I refer to being “remarkable.” We so often don’t think of this term in the proper way. To be “remarkable”, you must do things that will compel others to “remark” about you or what you are doing. It’s the literal meaning of the term, “remarkable.” Google and Amazon are really good at this. Yahoo has fallen by the wayside but used to be good at this. What are you doing in your business or life in general that compels others to remark about you or what you are doing? If there’s nothing to remark about, spend some time asking yourself how you can generate remarkability. It’ll pay off in spades.