Craigslist Displacing Newspaper Classified Ad Revenue
We recently wanted to get rid of a Little Tikes desk complete with chair that my daughter used all of about 10 times. So, I went to Craigslist for Portland and placed the ad, complete with a couple of pictures. The post took me about 10 minutes including the taking and uploading of the pictures and I was done. That was about 2pm on Thursday last week. By 4:30pm, the same day (that’s about 2.5 hours for those of you in Rio Linda) the desk was gone and I had a $10 bill in my hand to replace it.
About a week before that, I found a sleeper sofa on Craigslist (actually, I found a dozen or so) and bought one at a great price.
About the same time, I needed an assistant for my Santa business to help out a couple days a week. I found her about 4 hours after placing a Craigslist ad for help. (The best employee I’ve had to date, bar none.)
A little before that, I needed someone to come and fix my sprinkler system. I couldn’t figure out why it wasn’t working. I placed an ad on Craigslist. I had my sprinkler system working about 5 hours after I placed the ad, that same day.
I also recently used Craigslist to find some people to pass out my new linkpaper, door to door. I found 8 people in a matter of a few hours after posting it on Craigslist.
Message to newspapers… when a core part of your revenue stream (classified advertising) is holding on by a thread and ONLY because of the ignorance of your readers (they don’t know about Craigslist or are not web centric yet) you have a major problem. I mean a MAJOR problem.
Did I mention all that amazing advertising I used was FREE?
I’ve said this before and I’ll say it again. If you own stock in companies that depend on newspaper advertising in any way for their income, SELL, SELL, SELL, SELL, SELL!
The Arizona Republic recently reported on how Craigslist is kicking **s and not taking any names in the process.